This is a massive leap forward for the group that oversees the development of the internet. The board of the Internet Corporation of Assigned Names and Numbers–ICANN–unanimously approved some proposals that could open up domains past the standard .com, .org, .info, etc. This could open a lot of new websites in the future that are tailored to industry-specific websites, maybe like www.coffee.shop or www.wallstreet.nyc, for example. They might seem a little strange now, but we think they will catch on very quickly! Read the ICANN announcement here.
How does this impact you?
With Search Engine Optimization (SEO), one of the key elements is how relevant the search is to the content on the site. A big part of the relevance metric is the domain name and URL. If someone is looking to buy shoes, then a domain name of buy.shoes.shop would be more relevant than www.shoes.com. These new TLDs will allow your company to expand its ability to attract new viewers to your website. Contact www.ievmedia.com for information on how to put this new information to work for you today.
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